SUMMARY

The San José State University (SJSU) 2021 commencement events marked a significant milestone, not only for graduates but for the entire campus community. After a year of remote learning and virtual celebrations due to the COVID-19 pandemic, this commencement was one of the first opportunities for students to return to campus and experience the joy of graduation in person. However, after prolonged isolation, there was a need to create an engaging and welcoming atmosphere that encouraged graduates to celebrate their achievements while reconnecting with their peers and the campus.

I was tasked with creating a custom Snapchat geofilter to enhance this experience by providing a fun, shareable, and school-spirited digital element that captured the excitement of being back at SJSU. The filter served as both a celebration of resilience and a warm invitation to embrace campus life once again. By incorporating university branding and uplifting visuals, the geofilter helped graduates commemorate their special day, share their pride with friends and family, and create lasting digital memories after a challenging and unprecedented period.

DRAFT 1

DRAFT 2

FINAL (Yes, that's me!)

Draft 1 features the baseline idea for what I had envisioned for this geofilter, however, the cap felt stiff and did not sit naturally on the head. The celebratory aspect felt a bit lacking in this version as well.

Draft 2 utilizes a more realistic graduation cap, but the fun and interactive aspect of the filter was still missing as the only moving component was the cap and not much else.

In the final version, I ultimately opted for falling confetti to add more of a celebratory feel for the geofilter. I was concerned the 2021 balloon illustrations would take up quite a bit of space at the bottom of the frame, so I decided to place them above the cap to follow the movement of the head, mimicking a crown.

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