PROBLEM

As a family-operated, online retail business specializing in catalytic converter protection solutions, Miller CAT faces the challenge of increasing brand visibility and educating potential customers about the importance of theft prevention. With no physical storefronts to attract walk-in traffic, the company relies heavily on its website and social media presence to engage its audience, build trust, and drive sales.

The previous level of visual engagement on digital platforms did not fully reflect Miller CAT’s expertise, product quality, or brand mission. Without strong visual storytelling, new customers struggled to understand Miller CAT’s product offerings and their value in protecting against costly catalytic converter theft.

ADDRESSING THE PROBLEM

To strengthen Miller CAT's online presence, I implemented a cohesive branding strategy across the website and social media, ensuring a consistent tone and aesthetic. Through research on automotive industry standards, I refined the brand’s visual presentation to enhance recognition, boost audience engagement, and establish a more professional and trustworthy image.

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